Nike x NorBlack NorWhite

Image Source - Nike

Nike collaborates with Indian brand NorBlack NorWhite in a new collection to celebrate Indian culture.

Earlier in June 2025, Nike worked with NorBlack NorWhite for their latest collection for women celebrating Indian culture.

This new collection featured an age old tie-dye technique called Bandhani. Commonly seen in sari’s and other traditional Indian clothing the use of this technique for modern women’s sports clothing was nothing short of iconic.

Image Source - Nike

Image Source - Nike

The campaign photography equally symbolic featuring Indian atheletes such as wrestler Anshu Malik, sprinter Priya Mohan and cricketers Jemimah Rodrigues and Shafali Verma.

Image Source - Nike

Image Source - Nike

Image Source - Nike

NorBlack NorWhite are a female founded brand based in India by friends Amrit Kumar and Mriga Kapadiya. Their curiosity and passion for learning about the process of Bandhani lead them to build relations with those who have mastered this technique from generations.

Image Source - NorBlack NorWhite